It is a tiny village nestled in the foothills of the Aravallis and a short drive away Gurgaon, but Naugaon is slowly emerging as a destination of choice in real estate investment. This town, which used to be offbeat, is an area near Alwar in Rajasthan, which has attracted new attention among urban investors, buyers of farmhouses and environmentally conscious developers.
What then is fueling this change? Now let’s consider the main reasons why Naugaon is no longer under the radar – and why now could be the ideal time to invest.
1. Direct Access to the Delhi–Mumbai Expressway
The main factor driving the growing demand for Naugaon is its prime location along the Delhi–Mumbai Expressway, which is considered India’s most ambitious infrastructure project.
Travel times from Naugaon to key cities:
- Gurgaon: approx. 60 minutes
- Delhi: under 2 hours
- Jaipur: 2 hours
- Sohna & Palwal: 1 hour
This newfound connectivity has really opened up opportunities for weekend home buyers, logistics companies, and even mid-sized developers to take a closer look at this previously overlooked region.
2. Rising Popularity of Farmhouse Living
The desire for farmhouse living has skyrocketed, thanks to urban fatigue, pandemic-era habits, and a fresh appreciation for nature. Naugaon, with its vibrant greenery, clear blue skies, and low pollution levels, is the perfect escape for those seeking this lifestyle.
Several developers have launched gated farmhouse communities, including:
- Wellness-themed eco farms
- Fruit orchard and organic plantation projects
- Clubhouse and retreat-based residential zones
These are not just luxury getaways but long-term lifestyle investments.
3. Affordable Entry Compared to Gurgaon or Sohna
If you’re looking to buy land in Gurgaon, Sohna, or Faridabad, you might have noticed that prices have skyrocketed, making it tough for most middle-income investors. But have you considered Naugaon? It’s a smart alternative, offering much lower rates per square yard while still holding great potential for long-term returns.
4. Natural Beauty and Eco-Focused Development
Naugaon’s biggest charm lies in its natural surroundings. Close to Sariska and part of the Aravalli zone, it features:
- Native forest covers
- Clean groundwater
- Open skies and natural air conditioning during winters
The local landscape has inspired many developers to focus on eco-conscious, low-density living — ideal for sustainable farmhouses and second homes.
5. Government and Private Sector Push
The region around Naugaon is also benefiting from public-private investment in:
- Roads and rural electrification
- SH-25 upgrades and internal village link roads
- Industrial zones and storage hubs linked to DMIC (Delhi–Mumbai Industrial Corridor)
These ongoing developments will not only increase property values but also improve day-to-day livability in the coming years.
6. Versatile Investment Options
What makes Naugaon unique is its flexibility. Whether you’re a buyer or investor, you can:
- Build a weekend home or weekend rental
- Lease your plot for agriculture or events
- Hold for appreciation and resell after 3–5 years
- Develop into a long-term retirement base or eco-villa
The region’s clear titles, RERA compliance (in many gated projects), and low holding costs make it investor-friendly.
A Location Whose Time Has Come
In just a few years, Naugaon has evolved from a quiet farming town to a growing real estate opportunity — especially for buyers who seek:
- Proximity to Delhi NCR
- Clean air and natural beauty
- Affordable land
- Long-term value
If you’re considering buying land or building your farmhouse getaway, Naugaon deserves serious consideration.
Naugaon is a small village located near Alwar, Rajasthan, situated in the foothills of the Aravallis. It is around a short drive from Gurgaon and enjoys excellent connectivity via the Delhi–Mumbai Expressway.
Naugaon’s popularity is driven by its strategic location near the Delhi–Mumbai Expressway, rising demand for farmhouse living, and affordable land prices compared to Gurgaon, Sohna, or Faridabad.
Naugaon is roughly 90–100 km from Delhi and about 60–70 km from Gurgaon, making it a convenient weekend getaway as well as a practical location for second homes or farmhouses.
You can find farmhouse plots, agricultural land, and residential land parcels. Some developers are also exploring eco-friendly farmhouses and weekend home projects.
Yes, compared to Gurgaon or Sohna, Naugaon offers much more affordable rates per square yard. This allows middle-income buyers to enter the market and benefit from future price appreciation.
Given its location and upcoming infrastructure projects, Naugaon is likely to see steady appreciation in property prices over the next few years, especially as demand for weekend homes grows.
